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{"id":2917,"date":"2021-08-09T09:54:06","date_gmt":"2021-08-09T07:54:06","guid":{"rendered":"https:\/\/www.ingerfair.dk\/?p=2917"},"modified":"2024-12-19T14:27:25","modified_gmt":"2024-12-19T12:27:25","slug":"ved-du-hvor-du-finder-din-malgruppe","status":"publish","type":"post","link":"https:\/\/www.ingerfair.dk\/ved-du-hvor-du-finder-din-malgruppe\/","title":{"rendered":"Rekruttering af frivillige: Ved du, hvor du finder din m\u00e5lgruppe?"},"content":{"rendered":"<p><em>Af Marie Baad Holdt, chefkonsulent i Ingerfair<\/em><\/p>\n<p>I for\u00e5ret 2021 udgav VIVE <a href=\"https:\/\/www.vive.dk\/da\/udgivelser\/frivillighedsundersoegelsen-2020-16186\/\">Frivillighedsunders\u00f8gelsen 2020<\/a>, der unders\u00f8ger udviklingen i danskernes frivillige arbejde. Af unders\u00f8gelsen fremg\u00e5r det, at der i 2020 er godt 40% af den danske befolkning, der engagerer sig frivilligt, samme andel som i 2004 angav, at de er frivillige. Det er tankev\u00e6kkende, n\u00e5r man t\u00e6nker p\u00e5, hvor meget mere fokus der har v\u00e6ret p\u00e5 frivillige og frivillighed generelt siden da, og derfor heller ikke noget under, at der mangler frivillige rundt om i landet. Derfor er kernen i rekruttering af frivillige, at du ved, hvor du finder din m\u00e5lgruppe, s\u00e5 du kan m\u00e5lrette og fokusere din rekrutteringsindsats.<\/p>\n<p>&nbsp;<\/p>\n<h3>Fokuser din rekruttering<\/h3>\n<p>M\u00e5lrettet rekruttering er n\u00f8dvendig, hvis du skal forts\u00e6tte med at tiltr\u00e6kke flere frivillige til din organisation. Alt for ofte ser vi, at organisationer uden at t\u00e6nke videre over det, laver opslag p\u00e5 <a href=\"http:\/\/www.frivilligjob.dk\">frivilligjob.dk<\/a>, s\u00e6tter plakater op og deler flyers ud, uden f\u00f8rst at have gjort sig overvejelser om, hvem deres m\u00e5lgruppe egentlig er. Og hvor den er.<\/p>\n<p>Hvis du skal forts\u00e6tte med at rekruttere frivillige til at erstatte dem, der naturligt forlader din organisation og <strong>samtidig<\/strong> rekruttere flere frivillige, s\u00e5 din organisation kan forts\u00e6tte og gerne lave mere af det gode arbejde, den er sat i verden for at g\u00f8re, s\u00e5 er det afg\u00f8rende at s\u00e6tte fokus p\u00e5 rekrutteringsstrategien.<\/p>\n<p>Hvis du skal have succes med din rekruttering, skal du kende din m\u00e5lgruppe rigtigt godt, vide hvem de er, hvad de l\u00e6ser, og hvor de k\u00f8ber ind. Bruger de tid p\u00e5 internettet, og hvor, eller skal du finde dem p\u00e5 deres arbejdspladser eller et helt andet sted?<\/p>\n<p>&nbsp;<\/p>\n<h3>Effective frequency<\/h3>\n<p>Marketingsfolk snakker om \u2018<a href=\"http:\/\/ingerfair.us6.list-manage.com\/track\/click?u=5be06663072bdd6b55356e632&amp;id=110d745e58&amp;e=eefca5c399\">effective frequency<\/a>\u2018<a href=\"https:\/\/www.ingerfair.dk\/ved-du-hvor-du-finder-din-malgruppe\/#_ftn3\" name=\"_ftnref3\"><\/a>, antallet af gange en potentiel k\u00f8ber ser en varer, f\u00f8r man k\u00f8ber den. Afh\u00e6ngig af hvem man lytter til, er det magiske antal man arbejder med, et sted mellem 3, 7 og 20 gange at en potentiel kunde skal se en reklame, f\u00f8r de k\u00f8ber varen.<\/p>\n<p>Om det samme g\u00e6lder, n\u00e5r vi v\u00e6lger frivilligt arbejde, er sv\u00e6rt at sige. Men min erfaring fra mange \u00e5rs arbejde med frivillige siger, at det ofte h\u00e6nder, at en potentiel frivillig ser et opslag, t\u00e6nker det er en god ide, men glemmer s\u00e5 at g\u00f8re mere ved det. Noget tid efter l\u00e6ser en artikel om organisationen, klipper den ud, gemmer den og glemmer den. Og s\u00e5 er det f\u00f8rst, n\u00e5r de tilf\u00e6ldigvis h\u00f8rer radioindslaget, at de rent faktisk melder sig som frivillig.<\/p>\n<p>&nbsp;<\/p>\n<h3>S\u00e5dan f\u00e5r du flere frivillige<\/h3>\n<p>Lige meget om det er efter f\u00f8rste eller syvende gang, den potentielle frivillige ser et opslag, at de melder sig som frivillig, s\u00e5 er det afg\u00f8rende, at organisationen eller foreningen er synlig netop der, hvor den potentielle frivillige stopper og kigger.<\/p>\n<p>Men ved du, hvor det er? Kender du dine potentielle frivillige godt nok? Har du brugt tid p\u00e5 at tegne et billede af dine frivillige?<\/p>\n<p>Hvis ikke, s\u00e5 er kan du begynde her:<\/p>\n<ol>\n<li>Hvem deler sagen, visionen eller form\u00e5let?<\/li>\n<li>Hvad karakteriserer disse mennesker?<\/li>\n<li>Hvilke anledninger er der for at blive frivillig?<\/li>\n<\/ol>\n<p>N\u00e5r du har svaret p\u00e5 de sp\u00f8rgsm\u00e5l, kan du danne dig et billede, af hvem de potentielle frivillige er. Jo mere detaljeret du kan g\u00f8re det, jo lettere bliver det for dig at finde dem.<\/p>\n<p>&nbsp;<\/p>\n<h3>Vil du vide mere om rekruttering af frivillige?<\/h3>\n<p>L\u00e6s vores bog;\u00a0<a href=\"https:\/\/www.ingerfair.dk\/kob-boger\/\"><em>S\u00e5dan rekrutterer du frivillige<\/em><\/a>, hvor f\u00e5r du opskriften p\u00e5 den gode rekrutteringsindsats.<\/p>\n<p>F\u00e5 et <a href=\"https:\/\/www.ingerfair.dk\/kurser-workshop\/skraeddersyet-rekruttering\/\">skr\u00e6ddersyet kursus om rekruttering af frivillige til din organisation<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"Af Marie Baad Holdt, chefkonsulent i Ingerfair I for\u00e5ret 2021 udgav VIVE Frivillighedsunders\u00f8gelsen 2020, der unders\u00f8ger udviklingen i danskernes frivillige arbejde. Af unders\u00f8gelsen fremg\u00e5r det, at der i 2020 er godt 40% af den danske befolkning, der engagerer sig frivilligt, samme andel som i 2004 angav, at de er frivillige. Det er tankev\u00e6kkende, n\u00e5r man&#8230; <br><br><a class=\"view-article\" href=\"https:\/\/www.ingerfair.dk\/ved-du-hvor-du-finder-din-malgruppe\/\"><i class=\"fa fa-arrow-circle-o-right\"><\/i>L\u00e6s artikel<\/a>","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[158],"tags":[50,48,60],"class_list":["post-2917","post","type-post","status-publish","format-standard","hentry","category-baeredygtige-frivilligmiljoeer","tag-motiver","tag-rekruttering-af-frivillige","tag-samfundsudvikling"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Rekruttering af frivillige: Ved du, hvor du finder din m\u00e5lgruppe?<\/title>\n<meta name=\"description\" content=\"Du skal kende din m\u00e5lgruppe, for at kunne rekruttere de rigtige frivillige. 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Holdt\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@ingerfair\" \/>\n<meta name=\"twitter:site\" content=\"@ingerfair\" \/>\n<meta name=\"twitter:label1\" content=\"Skrevet af\" \/>\n\t<meta name=\"twitter:data1\" content=\"Marie B. Holdt\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimeret l\u00e6setid\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutter\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.ingerfair.dk\/ved-du-hvor-du-finder-din-malgruppe\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.ingerfair.dk\/ved-du-hvor-du-finder-din-malgruppe\/\"},\"author\":{\"name\":\"Marie B. 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